is fashion firm established in Ethiopia, Addis Ababa. The founder, Sara
Mohammed is a very talented, young, passionate, and award-winning Ethiopian
designer whose products are eminent worldwide. She has been playing a significant role in the perception
and development of fashion design in Ethiopia.
Sara successfully managed to be the pioneer in the Ethiopian
fashion industry. She received so many awards and recognitions from different
institutions for her great contribution for she introduce Ethiopian fashion at
the world stage. Sara although making a visible difference in empowering women
and single mothers to work and subsidize their economy.